Through the Looking Glass: Is there a Market for Eyeglasses in Rural Sub-Sahara Africa?
An estimated one in three people worldwide – so 2.5 bn – are in need yet do not have eyeglasses. About 80%, i.e. the large majority of those in need are found in the Global South particularly in rural areas. What is more, with the penetration of smartphones and tablet computers, refractive error and…